We strongly recommend you make a seat reservation before travelling. If you make a seat reservation you will be allocated a specific seat and you should sit in your assigned seat. Please check that you have a seat reservation when you buy your ticket or contact us to add one to your booking. To reserve your seat, contact our Customer Relations team on 0345 603 4852 (option 3, then option 1), this facility is available up to 5 minutes before departure (subject to availability).