Black Friday shopping in London: your complete itinerary

Black Friday falls on 27 November this year, and many people are starting to plan their weekend to make the most of London's deals. 

In this guide, we recommend the best places to visit, share savvy shopping tips, and suggest ways to spend more time in the capital. 

Take the train to London King’s Cross this Black Friday and see what amazing deals you can find! 

Where can I find the best Black Friday sales in London?

Below, we’ve listed the must-visit streets in London on Black Friday, the types of stores to expect on each one, which are most likely to offer discounts, and how to get there from King’s Cross. 

Oxford Street 

London’s iconic Oxford Street spans 1.2 miles through the West End, with around 300 shops and millions of visitors every year. 

Here you’ll find both global flagship stores and historic British department stores, including: 

• Selfirdges

• John Lewis 

• The Disney Store 

• Urban Outfitters

• Mango 

• Stradavarius 

• Nike 

• Adidas 

Many brands along Oxford Street offer store-wide discounts and early promotions, so you’re bound to find some bargains on your trip. 

Selfridges in particular is known for major sales across luxury fashion, beauty, and exclusive gift sets, so you could pick up some Christmas presents while you’re there! 

The famous Christmas lights usually turn on in early November too, so you can admire them while you shop. 

Getting there from King’s Cross: Take the Victoria Line from King’s Cross St. Pancras to Oxford Circus. This places you right in the middle of Oxford Street! 

Regent Street 

Regent Street is right by Oxford Street, so you can easily combine the two for a full day of shopping. 

Here you’ll find luxury apparel, footwear and tech stores such as Apple.

Speciality stores like Hamleys also offer impressive in-store promotions, and many stores feature festive window displays to get you into the Christmas spirit while you shop. 

Getting there from King’s Cross: Take the Piccadilly line from King’s Cross St. Pancras Underground Station to Piccadilly Circus. 

Carnaby Street 

Carnaby Street also pairs brilliantly with Oxford Street and Regent Street, so you can combine all three and make sure you don’t leave London without a deal! 

Expect the street to be lit up with twinkling Christmas lights, creating the perfect backdrop, and enjoy extended shopping hours so you can visit later when it’s dark and the shops aren’t quite as busy. 

Best known for its independent boutiques and concept stores that run targeted promotions, here’s where we recommend you visit: 

• END.  (visit for streetwear and trainers)

• New Era (visit for designer cap embroidery)

• Nobody’s Child (visit for eco-conscious apparel) 

Getting there from King’s Cross: Take the Victoria Line from King’s Cross St. Pancras to Oxford Circus. 

Knightsbridge 

If luxury department stores are your thing, we recommend you visit Knightsbridge! You can visit Harrods and Harvey Nichols, along with flagship brand boutiques like UGG. 

Harvey Nichols participates in Black Friday and typically offers up to 40% off selected items, while Harrods focuses more on festive displays and doesn’t always lower prices. 

Getting there from King’s Cross: Take the Piccadilly line from King’s Cross St. Pancras to Knightsbridge Station.

Covent Garden 

Black Friday shopping in London wouldn’t be complete without a trip to Covent Garden! 

If you’re not a fan of busy shopping spots, Covent Garden might be more your speed, offering a calmer, more leisurely experience, though weekend peaks still draw lots of visitors. 

For those after something a little different, notable spots like Fopp still sell physical media like vinyl and DVD, and Rokit Vintage offers Y2K fashion and often runs Black Friday deals. 

Getting there from King’s Cross: Take the Piccadilly line from King’s Cross St. Pancras to Covent Garden Station. 

Top tips for your Black Friday shopping day in the capital 

• Try to arrive early or visit later on in the evening to avoid busy peak crowds
• If you know exactly what you’re after, use click and collect services to bypass busy in-store queues
• Most retailers prefer or only accept card and contactless payments, so keep this in mind when planning your trip
• If you’re planning on making the most of deals and buying plenty of things, we recommend using left-luggage services like Lockerpoint to store your shopping to avoid carrying lots of heavy bags round the city
• Don’t forget to check for price match policies as stores like Currys and John Lewis will often match competitors’ prices on certain items 

Making the most of your day in London 

Planning to turn your Black Friday shopping trip to London into a weekend? If so, below we’ve put together some of the best places to eat, stay and other things to do to make the most of your trip. 

Other things to do during your trip 

• Experience panoramic views of the city on The London Eye
• Watch a West End Show after your day of shopping
• Enjoy an immersive experience in the city (consider Squid Game: The Experience, Jurassic World: The Experience or the Paradox Museum)
• Visit an iconic London attraction (we recommend Madame Tussauds, SEA LIFE London Aquarium, The London Dungeon or Shrek’s Adventure!)

Discover our days out by rail in London to find out more and explore our London-inspired blogs for further inspiration: 

• Things to do in London at Christmas

• London sports for all the family 

• Beautiful places in London to relax

• Best places for brunch in London

• Unique hidden gems in London

• The most popular art galleries in London

Places to eat 

• The Riding House Cafe
• Benugo
• Jenki
• Bar Kroketa
• Fallow
• Harrods Food Halls
• Hakkasan Mayfair 

Read our London Food Tour Guide for further inspiration. 

Places to stay 

• STG Hotel Oxford Street
• Travelodge London Covent Garden
• Thistle London Holborn
• The Z Hotel Piccadilly
• The Radisson Hotel, London Bond Street 

Enjoy Black Friday shopping in London with Grand Central 

Find your tickets today and spend this Black Friday in London! 

You now know where to find the best Black Friday deals in London; all that’s left is to plan your trip and get ready for a weekend of retail therapy. 

Be sure to use our 25% student discount if you’re eligible, and explore other offers and discounts at Grand Central.