York College students discover All Creatures Great and Small in Herriot Country
York College BA (Hons) Graphic Design students visited working farms, tasted local food and even took an alpaca for a walk in the Hambleton Hills when creating a new tourism leaflet to get more people visiting Herriot Country.
Herriot Country Attractions and Grand Central Railway, who run trains between London, York and Thirsk, approached York College with the idea of working together on a brochure to advertise 39 great days out in the region.
Students toured the World of James Herriot, the former home and surgery of James Herriot and also had the chance to meet Rosie Page, daughter of the book's author, Alf Wight, to learn all about the famous vet and the countryside which bears his name.
Ian Ashton, Chairman of Herriot Country Attractions said; "It's a great time for people to explore Herriot Country and the wonderful attractions we are lucky to have right on our doorstep. The students have produced a fantastic, professional and great looking guide we are proud to use."
Steve Cowell, tutor of the second year class said, "Working with Herriot Country Attractions and Grand Central was a great way for the students to experience a 'real-life' design project.
“The process started with a client briefing, continued through design development and production of artwork, and culminated when the students who designed the selected design visited Wood Richardson printers in York to see it running on their presses.
“It gave all of the students an insight into what happens in the graphic design industry.”
The winning design was created by Chelsie Dobson, Donna Hall, Rachel Ham and Katie Hoyes.
Their easy-to-read guide with all the information and contact details for 39 great days out will be circulated to more than 100,000 people throughout Yorkshire.
You can pick up a copy at the Grand Central ticket office at 17 Museum Street, York or download from www.grandcentralrail.com/herriot
Find out more about the featured attractions and discover 39 great days out at www.welcometoherriotcountry.com
Notes for Editors
Contact Kate Thorpe (Kate.firstname.lastname@example.org) for further details.
See photo attached. Showing students Donna Hall, Rachel Ham and Katie Hoyes collecting their brochures as they came off the printer at Wood Richardson, Haxby Road York.